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Design for readers!
The main thing people do on your website is read the words on its pages.


The most important skill in web design is the ability to write well!

Web design is about designing for readers. It's not just about graphic design.
People who visit your site come to read your information. They don't care about the design just so long as they can get your information quickly and it's well laid-out, well written and easy to read.

Make it easy for the reader
Firstly, we design to make it easy for the reader to find your information and secondly to make it easy for them to read. Then we think about graphic design.

Well laid out and easy to read.
Making sure your information is well laid out and easy to read is a critical design function. That's why simplicity in design is critical.

Good web design involves many creative processes.
Website design is not a single process. It involves a number of different creative processes which includes: planning, gathering and organising content, design of navigation and search functions, design of graphical elements, research and creative writing, editing existing content including written matter, graphical and photographic materials.
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Copyright Grapple-Imedia Ltd. All rights reserved 2009
This website and its text and graphical content, and all related internet code, is the intellectual property of Grapple-Imedia Ltd, a company registered in the UK under number 05598712. Our mailing address is P.O. Box 141. Alton Street, Ross-on-Wye, Herefordshire HR9 5PH. Telephone: 01989 563993 Fax: 01989 562054. Click here to contact us by email.